RADIO REACHES YOUR AUDIENCE!

People spend 50% of their media time with radio, more than any other medium!
Radio reaches more adults in a day or a week than newspaper or TV
Radio delivers total coverage – 99% of households have a radio
Radio delivers to customers in cars – 95% of cars have working radios
Adults listen almost 3 hours and 30 minutes a day to radio
Radio delivers more effective frequency than newspapers or TV
Radio is a medium for all seasons

Radio reaches consumers three hours a day every weekend

Radio is a selective medium. Audience groups are chosen by format
Radio is a major news source informing people during the day.

Radio’s cost-per-thousand is the least expensive of all media